First Foods Online Food Delivery Plan

Question: Discuss about the First Foods Online Food Delivery Plan. Answer: Introduction First Foods is an online food delivery organization started to fill the prevailing market gaps and opportunities available in E-commerce business sector. This organization is meant to allow various customer to make orders for food and drinks at their places of work, indoors at home or any other place. First Foods Online Food Delivery Plan Introduction Mission First Food online company will work with various major hotels and restaurants to provide food to various customers at their specification. Objective The main objective for this organization is to allow customers of various First Food hotels and restaurants to have access to various services at their specified locations (Honig Karlsson, 2014). Marketing Plan The organization will provide services to children, youths, adults, and aged and working class individuals. The main targeted groups are the working class people who have few minutes for lunch break (Chen, Yao Kotha, 2009). The organization has developed online sites where customers can create account and order food. There is also a mobile application which customers are able to use in order to order food. Necessities The company will succeed only with use of various resources. Most of the employee will be IT experts, website, mobile applications, delivery vehicles, drivers, chefs and restaurants. Competitive Analysis Competitive Advantage The company is operating in an environment with less c0mpatition and few firms compared to other business sectors (Chen, Yao Kotha, 2009). The prior establishment of various restaurants and location of the business headquarters within the main city gives it advantage accessing customers compared to other business. Threats The main threat the organization is likely to face is stiff competition from already established firms like Delivery Hero and Menulog. Development Plan The organization is meant to deliver food to the customers in less than ten minutes after order. This is meant to beat other competitors in the market who use 20 minutes time span between order and delivery (Chen, Yao Kotha, 2009). Use advanced technology and create many restaurants in every part of the country in order to reach the extended market. References Chen, X. P., Yao, X., Kotha, S. (2009). Entrepreneur passion and preparedness in business plan presentations: a persuasion analysis of venture capitalists' funding decisions. Academy of Management journal, 52(1), 199-214. Honig, B., Karlsson, T. (2014). Institutional forces and the written business plan. Journal of Management, 30(1), 29-48.